NSC: The Authentic Community Summit
The Company:
NovaScotian Crystal is a small east coast creator and retailer of mouth-blown, hand-cut crystal. Founded in 1996, current total staff of about 45. Employees include craftsmen in the old Irish glassmaking tradition, sales/retail showroom, warehouse & shipping, administration (including marketing & IT), and corporate services.
SCENARIO:
The CEO has always made it clear that the mission of the company goes beyond making money. The preservation of a craft, the enhancement of people’s lives, and the creation of a caring, enlightened community are the real drivers—making money is what makes it possible to keep doing the rest of it.